He started hearing this last week, but the battery is beating louder than Scooter Braun is in initial discussions to sell his business, Ithaca, to former Disney and Tiktok boss Kevin Mayer, who has support through Blackstone. This is one of three offers being considered.
Braun is the registry executive, manager of Ariana Grande, Justin Bieber and others, and president of Ithaca Holdings. He is also the co-founder of TQ Ventures, Mythos Studios and co-owner of the 100 Thieves sports team.
Sources said the goal would be to use these assets to form the basis for the construction of a large company by Mayer, who left Disney after being passed over to replace Bob Iger in favor of Bob Chapek. Mayer had a brief stint at the top of the Tiktok social media platform and, most recently, he joined Tom Staggs to form Forest Road Acquisition Corp, the publicly traded company that just doubled its $ 300 million investment vehicle on Beachbody, a home health and fitness company and Myx Fitness Holdings. This was done through a SPAAC, so that a possible deal for the participation of Braun would not be part of this, it would be an acquisition supported by Blackstone. Mayer is highly regarded, and the prospect of him pooling assets to build a company can be exciting.
Braun negotiations are in the early stages, and Mayer (who did not return an email last week) was looking at a number of opportunities before landing at Beachbody. But they are talking. Braun was recently in the press for buying Big Machine, which included Taylor Swift’s song catalog and then selling it to Shamrock for $ 300 million, causing a contentious confrontation with the superstar singer. Stay tuned.