Ratatouille: the musical TikTok, a virtual Broadway show that emerged through the power of social media, raised more than $ 1 million in debut night ticket sales to benefit the Actors Fund.
“I am thrilled that we started the new year with this seismic event that is clearly bringing so much joy. Our gratitude goes out to the producers, creators, artists and everyone in the TikTok community who came together to make everything happen so wonderfully, ”said The Actors Fund President and CEO, Joseph P. Benincasa.
What started out as a viral TikTok about a musical adaptation of the beloved Disney-Pixar title has become a complete production with Hollywood stars. Inspired by the 2007 animated film, the crowdsourced musical TikTok follows an ambitious and culinary savvy mouse as he uses a desperate chef to make his mark in the culinary world.
Ratatouille: the musical TikTok premiered on Friday, New Year’s Day, and will continue to broadcast until Monday. Reaching an audience of over 200 million fans worldwide, Ratatouille: the musical TikTok featured creators of TikTok acting alongside names like Titus Burgess, Wayne Brady, Adam Lambert, Ashley Park and others.
The public can get tickets for social media production here.