Former President Donald Trump’s appeal to Latin American voters may have been more widespread than initially thought, according to new research.
Democrats praised their focus on increasing minority voter participation in the 2020 elections, but Latino voters with little involvement in politics have switched to Trump, according to a new report by Equis Labs, which describes itself as focused on the “Latinx community” .
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“Trump’s gains appear to be unique among those who identify themselves as Latinos across geography and place of origin,” wrote the researchers.
Trump also “galvanized” conservative Latinas, while liberal Latinas lost their enthusiasm for the vote, according to the report.
ARCHIVE – Trump gives the crowd a thumbs up after a Latinos for Trump Coalition roundtable in Phoenix, in this September 14, 2020, archival photo. (AP Photo / Ross D. Franklin, Archive)
Equis Labs, linked to the Democrats, offered several theories as to why Trump attracted Latin voters, including “dog whistle policy and racial status anxiety” and “activating around religion, SCOTUS and QAnon”.
“Neither party should assume that a Hispanic voter who voted for Trump in 2020 will be considered a Republican going forward,” the researchers wrote. “Nor can we assume that this change was exclusive to Trump and will revert on its own.”
The increase in Trump support from Latin voters in 2020 to 2016 was not enough to win him the election, however. President Biden beat Latinos by a margin of approximately two to one, while Trump was supported by about one in three, according to the polls.
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Trump’s campaign was spending more than Biden’s campaign on Spanish-language ads before the elections.
Nearly 17 million Latinos voted in the 2020 general election, an increase of more than 30% over 2016, according to data from the UCLA Latino Policy & Politics Initiative cited by The New York Times.