YouTube rivals sue Google for ‘unfair manipulation’ of search algorithms

YouTube rival Rumble is suing Google in a complaint filed Monday in the United States District Court for the San Jose Division of the Northern California District, alleging that the technology giant is violating antitrust laws by “unfairly manipulating “its search algorithms to drive traffic away from YouTube’s competitors.

“By unfairly manipulating its search algorithms so that YouTube is the first link listed ‘above the fold’ on its search results page, Google, through its search engine, was able to unfairly divert massive traffic to YouTube, depriving Rumble of additional traffic, users, uploads, brand awareness and revenue he would otherwise have received, ”says the 38-page complaint.

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Although Rumble has exclusive rights to videos of original content, the platform claims that Google’s “illegal anti-competitive conduct” forces the Toronto-based company to distribute its videos to YouTube in order to survive.

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The suit, citing analytical data related to views of Rumble’s original content videos on YouTube, claims that Rumble lost a “large amount of revenue in 9.3 billion views that Google improperly directed to YouTube with its algorithms of preference for Unfair YouTube. “

“If even a portion of those 9.3 billion views had occurred on the Rumble website instead of YouTube, that would have generated well over 100 million additional video uploads to the Rumble platform, which in turn would have generated billions more views on the Rumble platform and large amounts of additional revenue for Rumble and its creators, ”said Rumble.

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The lawsuit also accuses Google of “an illegal bundle deal” in which Android-based smartphone makers are forced to include YouTube as a pre-installed application to use the Android operating system.

“It also hurt and continues to harm Rumble by giving preference to YouTube over Rumble (and other platforms, which harms competition beyond Rumble),” added the company. “As much of the online video search is done on smartphones, this further ensures that Google’s YouTube platform receives unfair preferential treatment. Google has therefore unduly acquired and maintains a monopoly on the online video sharing platform market. . “

Rumble is seeking monetary damages for more than $ 2 billion that the company claims to have sustained and “continues to do so as an immediate result of Google’s antitrust violations”.

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“We will defend ourselves against these baseless claims,” ​​Google spokesman José Castañeda told FOX Business in a statement.

Rumble is the last to accuse Google of antitrust violations related to its advertising and search practices, after two lawsuits by four private publishers last month and two additional separate antitrust lawsuits by Texas Attorney General Ken Paxton and the attorney Colorado General Phil Weiser.

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