Advertising and marketing giant WPP Plc WPP,
signed an agreement with the TikTok social media platform that will allow WPP agency clients to gain early access to new TikTok advertising products, including augmented reality features, as well as other offerings. TikTok will also partner with influencers on projects for WPP clients. “TikTok quickly demonstrated the power of mobile video and the many opportunities that exist for brands to engage in meaningful and creative ways on their platform,” said Mark Read, chief executive of WPP, in a statement. WPP has already partnered with TikTok. WPP’s shares rose 2.2% in Monday’s pre-market trading, but fell 16.4% last year. The S&P 500 SPX index,
rose 15.2% in the last 12 months.
