EXCLUSIVE: As expected, Warner Bros. is due to nominate Josh Goldstine as president of global marketing, the former Universal executive who took over from Blair Rich. Warners is working on a deal with Goldstine, after offering him the job. He will officially join the Burbank, CA studio later this month.
Goldstine will report to Toby Emmerich, president of Warner Bros. Pictures Group, and will work with the division’s senior management team. Goldstine will be in charge of overseeing the studio’s global theatrical release, including all original features from Warner Bros., New Line, DC, Warner Animation and HBO Max. His oversight will include Warner Bros. worldwide creative advertising. Pictures, advertising, media, global digital, global promotions, worldwide research and multicultural groups.
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Said Emmerich, “Josh is an outstanding marketer with an impressive history of events from a wide range of films with great success in both theaters and, more recently, on streaming platforms, ”said Emmerich. “He loves cinema, believes in the continuing importance of the theatrical experience and is incredibly adept at understanding and distilling the filmmaker’s visions and intentions in marketing campaigns that attract attention and generate results. He has a set of forward-looking skills that will help us strategically navigate our evolving business, launching both our theatrical films and original HBO Max films. He is a great addition to the Image Group and we can’t wait for him to start. . “
After Rich left, Goldstine was already consulting on Warner Bros. theatrical titles. The little things and Judas and the Black Messiah and legendary Godzilla vs. Kong, who are also receiving simultaneous release on HBO Max.
Blair, along with JP Richards, former co-president of global marketing, left in early November when the dynamics of theatrical marketing work changed, especially as the studio was about to embrace an everyday HBO Max strategy for the cinema Wonder Woman 1984 and its current 2021 framework.
Previously, Goldstine was president of worldwide marketing for Universal. He left in March 2018 and was accused of “improper conduct”, but was later cleared of those charges and received $ 20 million arbitration. Sources say Warner Bros. examined Goldstine before his consulting work and that he was released. After ex-Warner Bros CEO Kevin Tsujihara left and the storm he left, Warners has been careful and exercised a great deal of scrutiny on the executives it is hiring. At Uni, Goldstine oversaw film campaigns as Jurassic World, The Despicable Me, Pitch Perfect and Fast and furious franchises as well as Exit, Divide, Sing, Pets Secret Life, Straight Outta Compton and Fifty Shades of grey. During his time at Universal, from 2011 to 2018, his team had more than 30 films reaching number one at the national box office, including Snow White and the Hunter, Ted, The Bourne Legacy, Mama, Oblivion, Fast & Furious 6, The Purge, Ride Along, Neighbors, Dumb and Dumber To and the Oscar winner The miserable. Goldstine helped propel Universal into an unprecedented run at the box office, resulting in four of the five most profitable years in the company’s history. In 2015, the studio broke several records: the then highest national, international and world box office of any year in the history of any film studio; the first time a studio had three films exceeding $ 1 billion at the global box office with Furious 7, Jurassic World and lighting minions; and six films premiered at the national box office.
Prior to Uni, Goldstine worked for more than two decades at Sony Pictures, where he held various marketing positions, including President of Creative Advertising. During his years at Sony, Goldstine personally oversaw a series of creative film campaigns, including the Oscar winner The social network, the original Spider-Man franchise, Casino Royale, Da Vinci Code, Jerry Maguire, Groundhog Dayand eight films with Will Smith, including Men in Black.
More recently, Goldstine served as a marketing consultant working with a wide range of clients, including Activision / Blizzard, Legendary, Amazon and Sony Pictures, and provided information and guidance on projects ranging from video games (Candy Crush) for streaming releases (Subsequent Borat film, Enola) and feature films (Knives out. the next Godzilla v. Kong, Dune).
Goldstine has received dozens of advertising awards, including several Clio Key Art awards and gold medals at advertising festivals in New York and London. He is a graduate of Harvard University.