Tattoos don’t last forever.
Until recently, there were basically two options for getting a tattoo: the permanent or the temporary one that disappeared after a long shower. But now, people looking for some paint have a new option.
A new tattoo studio is opening in New York, specializing in temporary tattoos.
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Ephemeral Tattoo, scheduled to open later this month in the Williamsburg area of Brooklyn, hopes to attract a wide variety of clients who may be curious about tattoos but are not ready to make a lifelong commitment, reports The New York Post. Instead, the ink used at Ephemeral Tattoo will take up to 15 months to fade, which is how it was designed.
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Company CEO Jeff Liu, along with co-founders Josh Sakhai, Brennal Pierre and Vandan Shah, reportedly spent six years developing non-permanent ink. Unlike traditional tattoos, where the ink is designed to resist being broken by the body, the inks used in Ephemeral Tattoo are purposely designed to break over time.
So far, however, black is the only type of paint available in the room. According to a tattoo artist who spoke to the Post, the ink cannot be washed out or used in shades of gray, but artists can apparently achieve similar effects by dotting or hatching the ink in the drawing.
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The New York Post talked to Michael Bellamy, owner of Red Rocket Tattoo in Manhattan, about the new type of ink – and he was clearly not a fan.
“It is totally against what tattoos represent: permanence, commitment, the rebel [spirit]”, he said.” Everyone in my age group will laugh at this and say that it is not for strong people. It is not the real deal. “