Sony introduced what it says is the smallest drone ever capable of carrying its Alpha camera system, making it a new hardware option for photographers. The Airpeak drone is part of Sony’s plan to launch a business focused on professional video and photo production – it will arrive in the spring along with the Airpeak brand.
Airpeak marks Sony’s entry into the drone market, which will specifically target photographers and videographers in search of a cutting-edge way to capture aerial content. Unfortunately, Sony did not provide many details about the drone, although it did show it in some images and videos.
Sony explained that it introduced the Airpeak brand with the ‘goal of further developing today’s drone technology, while at the same time achieving maximum value creation’. The company goes on to state that its Airpeak drones will be the smallest class of these aerial vehicles capable of wielding its Alpha mirrorless camera system.
Although we do not know the technical specifications of this drone, Sony says it will offer professionals accurate and dynamic footage with stable flights. The images reveal a quadcopter design with retractable landing structures and a large camera housing.
Ultimately, it makes sense for Sony to enter the camera-focused drone market – while the fixed-lens digital camera market has declined substantially with the rise of smartphones, the mirrorless camera market has managed to grow over the past few years. Drones have become popular with photographers and producers, offering new ways to get the perfect shot.