Selena Gomez launched her own cosmetics line, Rare Beauty, in September last year.
And on Friday, the 28-year-old singer launched the brand’s highly anticipated Stay Vulnerable collection.
‘THIS ONE! And I love the ease of these formulas – now you can get your hands on my NEW @RareBeauty Stay Vulnerable ‘collection, wrote Gomez, who celebrated the launch on Instagram.
Stay Vulnerable: Selena Gomez launched Rare Beauty’s highly anticipated Stay Vulnerable collection on Friday at Sephora stores
Specifically for the ‘effortless’ collection, Selena created ‘five universally flattering shades for eyes, cheeks and lips.’
She added that the Stay Vulnerable collection, like the rest of the Rare Beauty line, is available exclusively at Sephora stores and on the brand’s official website.
Gomez, who encouraged his 202 million followers to check out the products themselves, included some promotional images and a stunning selfie.
A snapshot of the golden hour showed the star of the Waverley Place Mage looking away with a peach shade on his eyelids.
Special formula: ‘IT’S HERE! And I love the ease of these formulas – now you can get your hands on my NEW @RareBeauty Stay Vulnerable collection ‘, wrote Gomez, who celebrated the launch on Instagram
His best ad: Gomez, who encouraged his 202 million followers to check out the products on his own, included some promotional images and a stunning selfie
Creating a monochromatic look, Selena applied a generous amount of Stay Vulnerable Melting Blush to her cheeks and the Stay Vulnerable Glossy Lip Balm to her pout.
She wore her long brown hair loose and gently parted from her face to show the shiny gold rings in her ears.
Sephora, which exclusively sells Rare Beauty, made a post to celebrate the collection’s launch day.
And along with its eye-catching copy, the retail giant included an impressive portrait of the Spring Breakers actress applying the Glossy Lip Balm to her lips.
Promotional time: despite the pandemic, Selena conducted a myriad of virtual interviews and promotional videos to add hype to the collection’s debut
For the photo, Selena remained positioned in front of the dressing table and displayed a dramatic winged eyeliner look with a bold neon shade.
Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she had been testing the collection alone for months.
“I’ve been using this for a while and I can’t wait for you to finally try it,” said the star of the time.
Surprise! Gomez unveiled the Stay Vulnerable collection on Tuesday, where he revealed that he had been testing the collection alone for months
Testing: ‘I’ve been using this for a while and I can’t wait for you to finally try it,’ said the star of the time
Despite the pandemic, Selena conducted a myriad of virtual interviews and promotional videos to add hype to the collection’s debut.
Using her makeup artist Hung Vanngo, Selena appeared on the webcam with a bold red lip and flawless complexion.
Before the launch of Rare Beauty in September, Gomez spoke about the inclusive brand, based on natural beauty, and the message behind it.
Beauty with a purpose: Before the launch of Rare Beauty in September, Gomez was excited about the inclusive brand based on natural beauty and the message behind it; Selena photographed in December
“I am so excited to launch beauty products that not only make us feel good, but also celebrate what makes each of us rare,” the star began in a statement.
“These products are not about being someone else, but about who you are, whether you’re wearing bold makeup or almost no makeup.
‘Makeup is something to enjoy, not something you need. I want everyone to feel beautiful exactly as they are ”, she concluded.