Samsung has carved out an exclusive niche for itself with The Frame, a TV set that looks more like an artistic frame than an electronic one. You can even buy high-quality artwork to display when you’re not on Netflix. This year, Samsung is making The Frame match its name in an even bigger way: the new 43-inch model can rotate between portrait and landscape modes.
If that sounds familiar, it’s because Samsung offered the same feature with its Sero TV in 2019. While it’s unclear whether this set was a success for Samsung, it makes sense for the company to include the rotating feature in the popular Frame line. It fits the concept of high art that Samsung has pursued and will likely be useful for customers who want to display portrait artwork.