Subway – the fast food sandwich chain that is still legally allowed to call its sandwich guts “bread” in an overwhelming majority of countries—He found himself in a new legal / public relations puddle this week, when a new lawsuit claimed that the “tuna” in his beloved tuna salad sandwiches, uh, was not. Registered in Northern California, the complaint alleges that the “tuna” that drips from its delicious tuna salad sandwich is, instead of that specific species of tasty fish, a “mixture of various mixtures that do not constitute tuna, but have been mixed together by the defendants to imitate the appearance of the tuna ”and, more bluntly, they are accused of“ not being fish ” according to comments made by the plaintiffs in the case of The Washington Post.
Subway, of course, denied that the “various mixes” in its sandwiches are anything but cooked tuna mixed with mayonnaise, but obviously, we are already pretty firm in the “Let’s make the bastards deny” territory here. Once someone raises the possibility that one of your delicious consumer pastes doesn’t contain what you say is in it – and the general public is forced to really think about what could be there – the battle for hearts, minds and stomachs is already pretty much lost.
Subway has at least one defender in its corner: Jessica Simpson, who – in a line that is not only funnier than almost every line of dialogue in any Jessica Simpson film, of all time, but also anything that we personally think about a year from now – he referred her own infamous difficulties in identifying tuna with a solidarity tweet for the sandwich chain.
Absolutely brutal.
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