In its latest set of best practices for Reels, Instagram is asking users not to repeat videos from elsewhere – essentially telling their community not to recycle TikTok videos. If you share videos copied from TikTok, your followers will still see them in your feeds. However, Instagram’s algorithms will be aware of TikTok’s watermarks and will not promote these videos to people who still don’t follow him.
“[We’ve heard] that low-quality video reels (ie blurred due to low resolution) or content that is visibly recycled from other applications (that is, contains logos or watermarks) makes the Moments experience less satisfying, “wrote the service in a post on the Creator account. ” , we’re making this content less discoverable in places like the Moments tab. “
It’s a good move from at least one perspective: it will discourage people from posting other people’s TikTok videos on Reels for influence. If you’ve used Reels, it probably didn’t take long to see videos with the TikTok logo in the corner, so it makes sense that Instagram doesn’t want to act as a showcase for a rival platform. However, the change can make things a little longer for people who post videos in both applications.
Along with the “not to do” list (which also includes suggestions to avoid posting videos with borders around them or those that are mostly covered with text), Instagram offered some guidance on how to create Moments of success. He suggests sharing vertical videos and using music you create yourself or original audio from other Reels. Otherwise, you can use songs from the Instagram library. The rest of the tips are more nebulous, like creating fun or entertaining content or starting a trend in which other people can participate. Easypeasy.