Hailey Rhode Bieber would like to introduce himself formally … with a YouTube channel. Earlier this month, the 24-year-old revealed her new project with an ad on Instagram, explaining that she had been playing with the idea for a while, especially since she appeared in her husband Justin Bieber’s documentary on YouTube Seasons.
The model explained that she was excited for people to know her personality and connect more with her fans. But, for someone who has been in the public eye for years, has a large number of followers on social networks and Vogue and Elle covers, it is strange that it still does not have a distinct mark on its identity. Instead, most people’s perceptions of Hailey do not come from her, but from the people around her.
For starters, Hailey is known primarily in the context of being Bieber’s wife. (Her fans had a field day when they found out that Hailey was a Belieber as a teenager, with ridiculous tweets about the singer and a strange introduction in 2009.) She is constantly facing Bieber’s ex-girlfriend Selena Gomez, with superheroes. actress teasing Hailey about Bieber’s old relationship. In addition to her husband, her father is actor Stephen Baldwin, her uncle Alec Baldwin. In addition, she has a bunch of celebrity friends, like Kendall and Kylie Jenner, sisters Hadid, Jaden Smith and Justine Skye, to name a few.
A summary of Hailey came from a short anecdote in a GQ profile of Bieber, your then not exactly boyfriend. Journalist Caity Weaver and Bieber are going to their hotel suite in Beverly Hills when Bieber asks his bodyguard if Hailey was already there. He explained earlier that he does not like to send text messages and did not check his phone during the conversation.
It turns out that Hailey was in her room, despite not knowing when he would appear, and according to Weaver, she just sat there waiting, doing nothing. “No TV, no book, no phone, no computer, no music, no oil paint, nothing,” writes Weaver. “She is beautiful and polite, she is 19 years old and she asks me: ‘What is it?’”
This blank persona is exactly what Hailey wants to eradicate and she is doing everything to take control of her image. To achieve this, Hailey hired OBB Media to produce the videos. The producer has already worked on Demi Lovato’s new documentary on YouTube, Netflix movies, as well as several Bieber video clips.
The result is excellent with brilliant lighting, expertly edited videos and at least two cameras to capture multiple angles. Hailey also calls on her best friend Kendall Jenner to help attract fans, as well as celebrity hairstylist Jen Atkin and stylist Maeve Reilly.
It is not a single project. In fact, it’s a mix of topics, as Hailey sees what gets. In her introductory video, Hailey explains that she will have travel vlogs, skin care routines, hair and makeup tutorials and will play with friends.
“I will have really amazing guests, fun people who are part of my life,” she says. “We are going to unmask some very interesting and strange rumors that I heard about myself. We are also going to have some conversations about some things that I feel really passionate about and that are very important to me, like politics, mental health, faith. “
“This blank persona is exactly what Hailey wants to eradicate and she is doing everything to take control of her image.“
Hailey is betting on her “main show” Who’s in my bathroom, where she invites friends to sit next to her shower for “crazy conversations” to help make her channel a success. The first was Kendall Jenner. The women cook a box of Annie’s Mac and Cheese on an electric stove in the middle of the bathroom. While Hailey jokingly clarifies that they are not being sponsored by the brand, a few minutes later Kendall opens three bottles of his new 818 tequila to serve shots while they play “Never Have I Ever”.
The 12-minute video in which women laugh at internal jokes, recall drinking nights and Kendall ponders whether to put butter in boiling water looks less like a professionally produced program and reminds more high school students presenting a fictional interview program using iMovie on Parents’ MacBook. Still, more than 8.5 million people watched them get drunk, talk about going over a partner’s phone and laughing about saving themselves for the wedding – Hailey’s most viewed video, by far.
She redeems herself with her skin care video. Hailey wakes up at 6:45 am with coffee in hand to guide fans through their morning routine, applying facial and eye masks, cleanser, oil, moisturizer and sunscreen on their face.
“Sometimes I think people are a little hesitant to mess with the mask, because they are worried that their significant partner will come and say, ‘What are you doing with your face, you look crazy,'” she says, but quickly adds that Bieber likes to make masks with her.
Hailey has perfect skin and definitely knows what she is talking about, but it is still a missed opportunity. Many in her fan base probably can’t afford the $ 1,000 worth of products she uses on a daily basis, and Hailey doesn’t offer cheaper alternatives or tricks.
His most recent video is with his stylist Maeve Reilly. Women invent a random game based on the creation of a clothing exclusively made of aluminum foil. Whoever has the worst design has to post a picture of you in the costume on Instagram with the caption “the future of fashion”, leaving the post open for a full minute.
It’s silly and a little boyish, but Hailey is still experimenting with the hope of creating a space for herself, away from Bieber and his famous friends. Perhaps she will find her step in later videos, where she interviews a psychiatrist / mental health specialist, as she has been open about how to deal with anxiety and insomnia. Or maybe her personality will shine as she shares more glimpses of her life. In any case, it should be celebrated when a young woman makes a confident and determined choice to take control of her narrative.
“I’m excited for people to meet Hailey for Hailey,” she says in her introductory video. “I hope that’s what you get from these videos.”