Nvidia is effectively doubling the price of GeForce Now, its cloud streaming service. The company will add a new subscription level on Thursday, called a Priority membership, which will cost $ 9.99 a month or $ 99.99 a year, Nvidia announced on a blog.
GeForce Now allows people to play PC games they already own through streaming in the cloud. The games themselves are hosted on Nvidia’s servers and then streamed to the player on devices of all types, such as computers, laptops, smartphones, tablets and browsers. Players can stream their games on platforms like Steam, Epic Games Store, Battle.net and Uplay – as long as GeForce Now supports the games in question.
Prior to the membership changes on Thursday, Nvidia offered two options for GeForce Now users. The free tier required only one Nvidia account, but limited game time to one hour sessions. The Founders tier, which costs $ 4.99 a month or $ 24.99 for six months, provided players with “priority access” to cloud servers, up to six hour sessions and lightning-plotted graphics.
The new Priority association will replace the Founders option. Priority members will have the same resources as the founders for the new price that is twice as high. This new membership option will open sometime on Thursday.
Customers who are already enrolled at the Founders level – a group that “quickly approaches 10 million members”, according to Nvidia – will be able to take advantage of the “Founders for Life” benefit. This will allow the founders to maintain the existing price of $ 4.99 / month indefinitely, as long as their accounts are active and in good standing. The Founders’ association debuted in February 2020, when Nvidia took GeForce Now out of beta after years of testing; the company has always said it would offer prices to Founders for a limited time only.
Nvidia also gave fans a preview on Thursday of some of the new features it plans to add to GeForce Now in the near future, during the service’s second year of existence. These features include a larger library of games; more daily releases; and an increase in the number and location of data centers, in order to decrease latency for more of its players.