‘Ad failure of the decade’! Super Bowl car insurer ad joking about a male employee ‘whipping’ is criticized for mocking workplace harassment
- Cure Auto Insurance ad aired just before the Super Bowl break
- The ad featured an intense use of a double meaning suggesting harassment
- The commercial was very ridiculed on social media for being inappropriate
- This is not the first time that Cure Insurance has caused controversy during SB
A Super Bowl ad from a regional auto insurance company sparked outrage after it appeared to mock workplace harassment.
The Cure Auto Insurance ad, which aired just before the break – peak audience time, was quickly classified as the “ad failure of the decade” and the “worst Super Bowl ad” on social media.
Some even said he should never have aired, tweeting that someone ‘should have vetoed’ the clip.
The setting for the ad is an office, where a woman sitting behind her desk is approached by an employee and an employee.
Cure Auto Insurance’s Super Bowl ad is drawing a lot of criticism on social media
The ad showed people talking about an ‘opinion’ in a way that suggested workplace harassment
![It ended with the supervisor at the scene saying that she would have 'taken [an] opinion 'if drunk](https://i0.wp.com/i.dailymail.co.uk/1s/2021/02/08/14/39025644-9236629-image-a-4_1612793856949.jpg?resize=560%2C274&ssl=1)
It ended with the supervisor at the scene saying that she would have ‘taken [an] opinion ‘if drunk
‘In. Davis, Tommy just brought me to his office and got his opinion, ”said the employee.
“I didn’t get it,” said Tommy. – She liked that. Furthermore, I have a very high opinion. ‘
“Oh, please, it’s not that big,” said the employee, with the double meaning emphasized everywhere.
“She only gave me a second,” said Tommy.
‘Tommy, not everyone in this office wants your opinion,’ replied the supervisor.
‘Okay, well, how about you last week at happy hour when you begged me for my opinion?’ Asked Tommy.
“I had a jar of margaritas. I would have accepted Doug’s opinion, ‘said the supervisor.
Unsurprisingly, the commercial – which appeared to be minimizing harassment in the workplace – did not receive favorable reviews on Twitter.
Ian Schafer wrote that ‘it should never have been approved’ to go on air.
Some made specific mention of the fact that the commercial seemed to mock the harassment in the workplace.
“Mocking sexual harassment in the workplace is not looking good,” tweeted Jenn Sullivan. ‘Just my opinion … it didn’t impress Cure Auto Insurance.’
Another user said it was ‘the worst commercial during the time we are in’ and one said it was the ‘advertising disapproval of the decade’.
James Dwyer undoubtedly had the most biting response, saying that “it was actually written by Louis CK”, who was accused of sexual misconduct and sexual harassment of women.
According to the Fast Company, a 30-second ad in this year’s Super Bowl cost about $ 5.5 million.
This is not the first time that the company has faced controversy with its Super Bowl ads, which seem to seek a shock factor each year.
In 2015, Cure Auto Insurance ran some ads that mocked the Deflategate scandal that was rocking the NFL at the time.
The ads featured a talking and bouncing blue ball and featured the hashtags #DontTouchYourBalls and #LeaveYourBallsAlone.
In 2016, the company’s ad showed a man distracted by a nurse while his father was dying, another ad that at least seems to suggest harassment.
A 2018 ad directly targeted the New England Patriots for not following the rules, ending with an emphatic ‘Go Birds’ in hopes of a Philadelphia Eagles title.
Cure Auto Insurance generates a lot of controversy for a regional company – they only serve drivers in Pennsylvania and New Jersey.
It’s woketopia! Don Jr. leads the charge against “light” Super Bowl ads – while Springsteen calls for “unity” on behalf of Jeep and Lenny Kravitz claims that “we’re all billionaires” for Stella Artois
Donald Trump Jr. expressed his displeasure at the perception of the liberal nature of this year’s Super Bowl ads, complaining after just one commercial that they were a ‘woketopia’.
‘A commercial [sic] and it’s already woketopia ‘, he tweeted, along with an eye-rolling emoji and the game hashtag.
It is unclear which of the dozens of ads Don Jr. was referring to, but Sunday’s event featured a series of commercials full of celebrities, centered on themes of national unity, social awareness and the coronavirus pandemic.
Hundreds of other dissatisfied viewers seemed to agree with Don Jr., criticizing what they considered to be highly politicized or “tame and exaggerated” ads that they said should have no place in the sport.
‘I would love to attend a sporting event with no politics or wokeness involved! Sports used to be a way out of that! Now, not so much, ‘tweeted Robert Woods.
Donald Trump Jr. expressed his displeasure at the perception of the liberal nature of this year’s Super Bowl ads, complaining after just one commercial that they were a ‘woketopia’
Rock legend Bruce Springsteen, who famously avoided advertising throughout his decades of career, made his advertising debut in an appeal to unity for Jeep, which was filmed in the geographic center of the United States.
Stella Artois published an ad with Lenny Kravitz, in which the Fly Away singer declared, amid widespread economic difficulties, that “we are all billionaires” because the average human heart beats 2.5 billion times in life
another user seemed to agree with Woods, writing: ‘Amazing how, in the age of extreme political correctness and virtue signaling, the SuperBowl ads are the worst I have ever seen.’
“I remember a time when the United States came together and laughed at them in the Bud Bowl commercials while the Broncos or Bills were losing wood,” wrote a third. – You know, before the Woke mafia took over and injected false racism. Bring me back to the 80s and 90s and let me live there permanently. ‘
Some social media users claimed that they abstained from watching the Super Bowl entirely, believing that the event would be fraught with ‘political incentives’.
‘I deduce from the tweets in my timeline that the #SuperBowl break had the predictable political incentive that we all expected. I’m glad I didn’t even bother, ‘wrote Juno Maxwell.
‘The Super Bowl ads were the best in the 1998-2008 period. Now he is very tame and a little awake. It is what it is, ‘user Just Frank added.
Other users were quick to offer Don Jr. the advice that maybe he should turn off the TV if he was too “spurred on” by the ads.