Beyonce, the snow queen! The singer causes her third collection of Ivy Park, called Icy Park, which will feature Hailey Bieber and Gucci Mane
Beyonce teased her third Ivy Park collection, dubbed Icy Park.
The 39-year-old megastar once again joined the sportswear brand Adidas in the latest Adidas x Ivy Park collection.
This time, they created pieces for the tracks, such as shoes, accessories and clothes.
Snow Queen Bey! Beyoncé played with her third Ivy Park collection, dubbed Icy Park
Le look: The megastar once again joined the sportswear brand Adidas in the latest Adidas x Ivy Park collection
Limited by snow: this time, they created pieces for the tracks, including shoes, accessories and clothes
According to Adidas, the collection was created with the aim of bringing ‘creativity, individuality and imagination’ to those who wear them.
The third drop brings the updated Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleep sneakers, in addition to the new Super Sleek boot.
Rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman participate in the campaign alongside Beyonce.
Creative: According to Adidas, the collection was created with the aim of bringing ‘creativity, individuality and imagination’ to those who wear the pieces
It will cost you: the third drop brings the updated Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleep sneakers, in addition to the new Super Sleek boot
Star power: rapper Gucci Mane, singer Kaash Paige and models Hailey Bieber, Akesha Murray, Shi Gray and Kyla Coleman appear in the campaign alongside Beyonce
Icy Park follows the Drip 2 October collection and once again uses the motto “This is my park”, but this time it is “Your park is your wonderland”.
The Adidas x Ivy Park line with size included was first launched in January 2020.
Meanwhile, Beyoncé recently shared how she used fashion as an ‘escape’ during the blockade.
Winter wonderland: Icy Park follows the Drip collection on October 2nd and once again uses the motto “This is my park”, but this time it is “Your park is your wonderland”
Bring it on: the Adidas x Ivy Park line with inclusive size, first launched in January 2020
So illuminated: his face was covered while he displayed his great glow to look at the fire
The Formation hitmaker – which has Blue Ivy, nine, and twins Rumi and Sir, three, with husband Jay-Z – liked to reserve one day a week for her and her kids to dress and pose for photos while quarantined in home in the middle of the coronavirus pandemic.
And the ‘tradition’ they established was a major influence on Ivy Park’s latest collection.
She said at the time: ‘During the quarantine, fashion was a place of escape for me. My kids and I created Fashion Fridays.
‘Every Friday, we were going to wear my clothes or make clothes together and take pictures of each other.’
It became a ritual for us and an opportunity to deal with this crazy year together.
“The newest Ivy Park collection was inspired by this new tradition. He consciously uses strong and strong colors to remind us to smile.
‘I used a lot of neon yellow and coral mixed with shades of baby blue and earth that calmed me down.’ They brought me joy and made me smile in the middle of a difficult period for all of us. ‘
Her last look had snow in the background: the 39 year old mermaid from her previous collection who was vibrant