‘Bachelor’ announcer ads Chris Harrison’s Crest being reconsidered by the company

“The Bachelor” host Chris Harrison may have lost another job because the parent company of the toothpaste brand Crest, Procter & Gamble, is reconsidering the use of ads with the star.

Harrison, 49, found herself at the center of the controversy recently after appearing with former “Bachelorette” student Rachel Lindsay at Extra for an interview in which she defended current competitor Rachael Kirkconnell after photos of her participating in a ” Velho Sul “in a plantation in 2018. Lindsay is the first black protagonist of the series.

He has since announced a temporary exit from the massively popular television franchise and continues to see consequences after the incident.

“We are aware of developments around Chris Harrison and his role as a presenter for The Bachelor,” said a P&G spokeswoman in a statement obtained by Ad Age. “We are in the process of collecting more information about these circumstances to determine our next steps.”

‘BACHELOR’ HOST CHRIS HARRISON ‘PASSING TO THE SIDE’ FOLLOWING THE RETREAT ON THE RACISM CONTROVERSY

The representative added: “We are deeply disappointed by your comments, which do not reflect our values”.

Harrison has starred in ads for the company before, notably for sharing one on Twitter just under a year ago.

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PGPROCTER & GAMBLE COMPANY

The ad shows Harrison preparing the iconic “Bachelor” mansion for a romantic evening after sending a couple on a date. He can be seen pruning rose bushes, preparing wine and preparing a jacuzzi after placing some bleach strips from the Crest brand.

‘BACHELOR’ HOST CHRIS HARRISON APOLOGY FOR ‘SPEAKING IN A WAY THAT PERPETES RACISM’

“My job is not as easy as you might think … so again, neither does love, but it always brings a smile!” he wrote next to the clip. “Sponsored by @Crest 3DWhitestrips. #FallInLoveWithYourSmile #ad.”

Crest ads starring Chris Harrison are being reconsidered by Procter & Gamble following their recent controversy. (Photo by Rodin Eckenroth / WireImage)

Harrison and Procter & Gamble representatives did not immediately respond to Fox Business’s request for comment.

In his initial interview, Harrison insisted that he “was not defending Rachael [Kirkconnell]”to participate in such a party, but also estimated that” 50 million people “attended such parties in 2018.

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He also apologized in a public statement, in which he admitted “speaking in a way that perpetuates racism”.

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