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Apple Inc approached Japan’s Nissan Motor Co Ltd in recent months over a deal for its autonomous car project, but negotiations ended after disagreement over the brand, the Financial Times reported.
| Ticker | Safety | Last | Change | Change % |
|---|---|---|---|---|
| AAPL | APPLE INC. | 135.37 | +0.24 | + 0.18% |
| NSANY | NISSAN MOTOR | 12.1 | -0.48 | -3.82% |
The contact was brief and the discussions did not advance to the level of senior management, the report added, citing people informed on the matter.
The talks faltered after the iPhone maker asked Nissan to make Apple-branded cars, a demand seen as effectively turning the automaker into just a hardware supplier, the newspaper reported.
APPLE INVESTING $ 3.6 BILLION IN KIA FOR THE PRODUCTION OF APPLE CARS, THE REPORT SAYS
Representatives for Nissan and Apple were not immediately available for comment.
Reuters reported in December that Apple was moving ahead with autonomous car technology and intended to produce a passenger car that could include its own innovative battery technology as early as 2024.
Apple Inc approached Japan’s Nissan Motor Co Ltd in recent months about a deal for its autonomous car project, but negotiations ended after a disagreement over the brand, the Financial Times reported. (AP Photo / Jeff Chiu, Archives)
The news of the approach comes in the wake of Hyundai Motor Co’s announcement that it is no longer in talks with Apple over autonomous electric cars, just a month after confirming early-stage negotiations with the tech giant.
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Apple and Hyundai started negotiations on an automotive partnership in 2018, said a person familiar with the matter, but progress has been hampered by the South Korean automaker’s reticence to work with outside companies.