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Amazon.com Inc will open its first physical store outside the United States on Thursday. The world’s largest online retailer said the boxless store, dubbed “Amazon Fresh”, is located in Britain, in London’s Ealing district. It will have a private UK food brand that it calls “by Amazon” and will allow consumers to skip the checkout line when shopping.
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The opening is a sign of the Seattle-based company’s ambition to sell food globally and its belief that physical stores are a key way of capturing high consumer spending on groceries, a category that has yet to dominate.
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So far, it has worked to achieve that goal in the United States by acquiring the Whole Foods Market chain in 2017 and testing customer interests in a variety of other formats: about two dozen cashless convenience stores called Amazon Go, two stores Amazon Go convenience stores in the Seattle area that are about four times the size and 10 Amazon Fresh supermarkets in California and Illinois.
| Ticker | Safety | Last | Change | Change % |
|---|---|---|---|---|
| AMZN | AMAZON.COM, INC. | 3,005.00 | -89.53 | -2.89% |
As in Go stores, customers will scan a smartphone app to open the store’s entrance gates in the UK. Ceiling cameras and shelf weight censors determine what customers add or put back in their carts, and their credit cards on file are charged after departure.
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The place, much smaller than a supermarket, will sell ready meals, some groceries and appliances from Amazon, as well as offering a counter for picking up and returning orders online.
(Reporting by Jeffrey Dastin in San Francisco; Editing by Richard Pullin)