Mag paints negotiate with Warner
Warner Chappell Music signed a worldwide publishing contract with emerging producer MAG (real name: Marcos Borrero), Advertising panel learned this week. MAG, short for “magnificent”, debuted at number one on the Billboard Top 100 Producers chart (dated December 12), thanks to seven production credits at Bad Bunny’s The Last World Tour, including “Te Mudaste”, “Yo Visto Así”, “Haciendo Que Me Loves”, “Te Deseo Lo Mejor”, “Booker T”, “Damn Poverty” and “La Droga”. He also produced “Trellas” and “Before It Ends”.
“MAG is an unbelievable talent and exactly the type of producer we want to add to the mix,” said Ryan Press, president of A&R at Warner Chappell Music for the United States, in a statement. “His work with Bad Bunny has broken cultural barriers and opened many new doors for him. We already have great things planned to help raise your profile even more and we can’t wait to get started. “
Raised in Brooklyn but residing in Los Angeles, the half-Puerto Rican and half-Dominican producer has been in the business for more than 10 years and has worked with Nicky Jam and Rauw Alejandro.
The exclusive agency launches
Advertiser Elina Adut, who lived in California and was senior vice president of entertainment and multicultural public relations at The Lippin Group for more than six years, launched her own public relations firm called The Exclusive Agency. EA’s promising list includes A small audience at HBO (USA) and DIRECTV (Latin America), HEREHAYAQUIHAY, Debi Nova, Guaynaa, Imagine It Media, Latin Recording Academy / Latin GRAMMYs, NEON16, Premio Lo Nuestro, SLOWLY Records, Sony Music Latin, Tainy and Vice Menta.
“I am excited to embark on this new journey that has always been a dream of mine,” said Adut Advertising panel. “I feel blessed to have incredible clients who have trusted me over the years and have enabled me to continue doing what I love. I look forward to continuing to work hard for my clients and growing alongside so many talented people. “
Mollusk and LaMusica APP join forces
SBS ‘digital platform, LaMusicApp, this week announced its partnership with Puerto Rican presenter and actor Jorge “El Molusco” Pabón. The exclusive content will be shared through the strategic alliance between MoluscoTV and La Música App. For Molusco, the partnership with LaMusica, which is followed by many Hispanics in the United States, Puerto Rico and other parts of the world, is a great opportunity. “This further strengthens us in the field of communications and the world of entertainment,” he said in a statement.
Cuban artists sign a contract with Planet Records
Planet Records signed an exclusive contract with the Cuban reggaeton duo El Kimiko & Yordy, composed by Osniel Andres Cobarrubia Alfonso and Yordano Ulacia Creagh in 2019. “I love working with them”, said Planet Records CEO Roberto Ferrante, in an announcement. “From the beginning, they have produced high quality music and the public is supporting them massively. Our main objective will be to take the Cuban urban movement to the top. “
El Kimiko & Yordy went viral with their debut single “Cambia Tu” in December 2020. With their single “Tengo un Pila”, they won the popularity award at Premios Lucas de Cuba. Under the new agreement with Planet Records, the duo will release their first album, Los Pa’Rato, which includes collaborations with El Micha, Lenier and other artists.