Facebook has been complaining about Apple since the company announced major changes to its privacy policies, which will affect applications that collect user data without your knowledge. However, Mark Zuckerberg has now said that Facebook will be “in a good position” in relation to the changes announced by Apple.
As reported by CNBC, instead of criticizing Apple as he had been doing, Zuckerberg said on Thursday that he feels confident about how his company will handle the next privacy changes in iOS 14.
According to the Facebook CEO, the social network may even benefit from these changes, as he believes that more suppliers will consider selling their products directly through Facebook and Instagram to reach the public, since Apple restricts the functioning of adverts.
“It is possible that we may be in a stronger position if Apple’s changes encourage more companies to do more trade on our platforms, making it more difficult for them to use their data to find customers who would like to use their products outside of our platforms”
Interestingly, Zuckerberg made this statement during a chat at the Clubhouse, the new audio-based social network that Facebook itself has been trying to copy. Although Zuckerberg’s statement today was more optimistic, he has encouraged his employees to take a stand against Apple and even pressured lawmakers to examine the company due to antitrust concerns.
Apple is working on a new feature called App Tracking Transparency, which will be released to all users this spring with iOS 14.5. Once this feature goes live, apps will no longer be able to track users among other apps and websites without requiring users’ permission.
Former Facebook employees recently told the press why the company is upset about Apple’s privacy changes, as they will have a direct impact on the company’s revenue – which comes mainly from ads. The social network has been presenting new ads on the web and on TV to convince users to enable the tracking option in the Facebook app.
At least publicly, it doesn’t seem that Facebook wants to start a war against Apple like Epic Game did with Fortnite, so the company will end up following Apple’s rules, after all.
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