The Google video site has several destinations based on topics, such as / Games and / Fashion. Amid a huge increase in views, YouTube.con / Sports has been revamped to offer a “more personalized” experience.
Compared to the original destination, YouTube claims that the new / Sports features “clips and highlights from the world’s top leagues to exclusive live games and premium content from popular athletes and creators”. Content is sourced from the NFL, LaLiga, MLB, NBA, WWE and other leagues, while carousels of major news and videos of local trends are also available.
A large banner at the top circulates through video views, with the ability to subscribe – currently at 74.8 million – for that interest. On your phone, you can access it using the Explore tab or the desktop web browsing drawer. This experience will soon hit the TV screens.
YouTube is now considered “ranked as the # 1 preferred platform among sports fans in the United States, above cable TV” by ISG. This is because television viewing time has increased by more than 65% over the previous year, without factoring out live content. The Google service says this is because people want to get involved with sports content “beyond the game”.
The way we watch videos has changed forever. Not only are streaming platforms leaving aside linear TV as our main viewing destination, but we are also renouncing traditional prime time and immersing ourselves in the content that is most relevant to us.
In the meantime, YouTube is offering advertisers another way to reach these sports fans by expanding YouTube Select’s connected TV programming beyond the United States to more markets. This includes Australia, Canada, India and Japan.
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