It took West Coast Customs three years to complete Justin Bieber’s custom Rolls-Royce Wraith in a style inspired by the Rolls-Royce 103EX concept (gallery below). Construction is finally completed and the store chronicles the long construction process in a new video.
Bieber started out wanting to buy the 103EX, but that vehicle wasn’t even airship. It was simply an exercise in styling to highlight the future of the brand. Instead, West Coast Customs worked with the pop star to build a revised-style Wraith to look more like the concept.
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The team began by examining the exterior of the Rolls Royce to find out the exact shape of each body panel. West Coast Customs then used that information to create molds for the new body kit.
The Wraith now has covers that hide the wheels and make the coupe appear to float on the road. There is also a new front with a more complex design and refurbished fenders that give a fluid appearance.
This creation is closer to the classic body, rather than just throwing a body kit in a normal vehicle. West Coast Customs also created unique lighting, including hidden lighting along the lower edge of the body, which creates an especially impressive effect in the dark.
Inside, it’s hard to improve what Rolls-Royce does. West Coast Customs simply changes the colors of the leather upholstery to match the exterior.
The biggest change is improving the audio system. The professionally adjusted configuration includes amplifiers with a sliding power section in the trunk. It is a real showcase for the already impressive vehicle.
The video also captures the moment when Bieber receives the personalized Wraith, and he is very impressed. The reaction is understandable because the pop star now owns a unique Rolls-Royce that looks like no other on the road.