Weezer recently published the video clip for “All My Favorite Songs” from his upcoming album “OK Human”, and you don’t have to be in marketing to notice the frequent and prominent placement of the Pixel 5 product in the video. In fact, Pixel 5 is on the screen almost a quarter of the time in the video. For most of us, the Pixel ad of almost four minutes with music will constitute most (if not all) of the Pixels we see in the jungle this year.
The final count varies slightly depending on whether you count the Pixel 5’s transformed door / portal as time spent on the screen or not – it happens twice, and we don’t – but you’ll notice that a Pixel 5 is visible for about 53 seconds during the three-minute, forty-four second video. That’s a Pixel on the screen almost a quarter of the time.
Specially chosen product placement segments include Rivers Cuomo asking Google Assistant to record a video, almost all members of the band absently holding a Pixel 5 while playing, and our two young men chasing an older man to steal his fallen phone, which then it becomes a curtained portal for Weezer’s recording studio, as Pixels usually do.
The definitive narrative even seems to be that we are all glued to our phones (all Pixel 5s in this case), which is shockingly a bad thing. If the anguish of the main character in our music video for everyone around him was glued to a screen, that didn’t make it clear, maybe the title of the album “OK Human” did, or Weezer admits that curved back to avoid using modern dark tech-takeover technologies while recording. Ultimately, this is probably not the Google association really want with their products, but I doubt Pixel’s marketing department was paying much attention.
It is a very good song, however, from what looks like a very good album. And when you finish watching the video, you will have reached the recommended consumption of placing Pixel products. At least, until the next Avengers movie.
