Robinhood’s Super Bowl ad will attempt to repair the company’s image as a haven for retail investors.
Screenshot of video by Amanda Kooser / CNET
“You don’t have to become an investor,” says the Robinhood’s new Super Bowl commercial. “You were born one.” It’s an optimistic message from a financial services company that’s has been very hot lately.
A Super Bowl ad is a big and expensive marketing ploy for Robinhood as it seems to improve his image. The announcement will give the company a chance to portray itself positively to millions and millions of NFL viewers on Sunday.
Robinhood makes the smart move to start the commercial with a close-up of a dog that will automatically elicit an “awww” response from many viewers. The rest of the ad accompanies ordinary people at home, at their jobs and dancing.
“We are launching a campaign during the Big Game this Sunday in the hope of reaching and empowering millions of people with a simple but important message,” said Robinhood in a blog on Wednesday. “We are all investors.”
The company is dealing with the consequences of having restricted users from buying GameStop and some other stocks, as prices fluctuated strongly due to a campaign powered by social media. The Super Bowl announcement is unlikely to make the controversy and scrutiny disappear.
Here it is how to watch the big game on Sunday, or you can just jump right into our summary of the funniest Super Bowl LV commercials so far.
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