HYBE x Ithaca Holdings released a new video celebrating the recent partnership between the two companies. Earlier this month, HYBE announced that its subsidiary Big Hit America had acquired a 100 percent stake in Ithaca Holdings.
The beginning of the video describes the structure of HYBE. The HYBE Labels division includes Big Hit Music, BE: LIFT, Source Music, Pledis Entertainment, KOZ Entertainment, X, while the HYBE Solutions division includes HYBE 360 (content production), HYBE IP (merchandise), HYBE EDU (educational content) , and excellent (mobile games). The HYBE platform covers the Weverse Company.
Ithaca Holdings includes SB Projects and Big Machine Label Group and covers artists such as Justin Bieber, Ariana Grande, J Balvin, Demi Lovato and others.
The video included a message from HYBE CEO and President Bang Si Hyuk, who welcomes Ithaca Holdings as a new member of the family and mentions how both companies have grown from a dream for world-renowned companies through creativity and innovation.
Ithaca Holdings CEO and President Scooter Braun also shared a message praising HYBE’s history and anticipating its systematic influence on both current and future Ithaca Holdings artists, as well as the future innovations of both companies in the global music industry.
Scott Borchetta, president and CEO of the Big Machine Label Group, also celebrated the expansion of possibilities around the world and in various sectors through the new and historic partnership.
The video also included messages from HYBE and Ithaca Holdings artists such as BTS, J Balvin, Demi Lovato, SEVENTEEN and Justin Bieber.
Check out the video with subtitles below:
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