Walt Disney World begins testing facial recognition technology

ORLANDO, Fla. – Walt Disney World is now testing new facial recognition technology at its Magic Kingdom theme park.

The new technology captures the image of a guest’s face and converts it into a unique number, which is associated with the form of admission used to enter the park. Disney said on its website that the test is completely optional and limited, as guests with reservations go through the park’s turnstiles.

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“At Walt Disney World Resort, we are always looking for innovative and convenient ways to improve our guests’ experiences – especially as we navigate the impact of COVID-19,” said the leaders on their website. “With the future in mind and the shift in focus to more non-contact experiences, we are conducting a limited 30-day trial using facial recognition technology.”

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Disney posted a series of steps on its website warning guests about the test and what to expect.

Disney is encouraging guests who use the technology and return to the theme park to use it again on re-entry.

Officials said the process helps them see how the technology is progressing and works during the guest’s experience.

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Officials said during the test that they have implemented technical, administrative and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use and modification. The authorities emphasized that the security, integrity and confidentiality of guest information is extremely important. Disney said that all information and photos taken during the test will be discarded 30 days after the test ends.

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Children under 18 can participate, but only with parental consent.

The test is now taking place until April 23.

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