Walmart may be hitting the market with its own Android TV-based streaming device. brand.
Protocol’s Janko Roettgers detected an FCC record for a potential product called onn. 2K Streaming Stick. The small streaming device is pictured with a remote control that includes Google Assistant voice control and branded buttons for YouTube, Netflix, Disney + and HBO Max.
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It is unclear when or if Walmart’s new device will be available, but if it is widely released, it will have to compete with Amazon and Roku in the streaming stick market. According to Strategy Analytics, Amazon and Roku together accounted for more than 60% of the connected TV streaming device market in the fourth quarter.
Walmart is working. The brand currently offers several Roku TV models along with the sound bar that includes an integrated Roku streaming media player. The companies expanded their partnership in 2019.
“Roku and Walmart have worked together for years to enhance the entertainment experience of millions of people who have purchased Roku TV models and Roku streaming players. Now, we’re looking forward to putting these new audio products on the shelves to provide consumers with a better sound for their TV experience at a great price, ”said Mark Ely, vice president of players and management of complete home products at Roku, in an announcement .
Now it seems, however, that Walmart may be building its own streaming device. The retailer is also linked to Comcast as a potential smart TV manufacturing partner for Comcast’s X1 platform.
According to the Wall Street Journal, companies are discussing an agreement in which Walmart would promote smart TVs running the Comcast platform in exchange for a portion of the recurring revenue they generate. A third-party manufacturer may end up making the TVs, which can carry Walmart’s working. brand.