Volkswagen says it “is not afraid” of the threat posed by any Apple car and has released this gloomy teaser image that may represent why. The image is a teaser of Project Trinity, an electric sedan that CEO Ralf Brandstätter called “our software dream car”.
Like any “pie in the sky” concept, it is clear that it is designed in anticipation of advanced self-steering capabilities, long-range electric propulsion systems and fast-charging battery technology, but that bit of software is where the plans are in place. . According to VW, the plan is to start production of this car in 2026, as part of a line of vehicles with fewer variants and where everything is standardized.
What this means is that instead of building multiple versions of the same car with varying features, they will build an all-inclusive version, but only unlockable “on demand” – and probably for a fee. Tesla has already shown something like that with the driver assistance technology that is available to unlock after the car is purchased, while BMW has tried to sell features with a subscription model and is considering expanding. How Autoblog points out, the VW version could extend to features like AWD, or unlock GTI-level aero and package handling in a short time or even per mile.
According to the CEO, “In the future, the individual configuration of the vehicle will no longer be determined by the hardware at the time of purchase. Instead, customers will be able to add functions on demand at any time through the digital ecosystem in the car.”