Viola Davis and her 10-year-old daughter Genesis pose in Beyoncé’s Icy Park clothes while promoting the new pop star collection
She continues to recruit Hollywood celebrities as promoters of her new Ivy Park x Adidas collection.
And the last to receive Beyoncé’s treatment is Oscar-winning actress Viola Davis and her daughter Genesis.
‘Thanks @Beyonce !! Genesis and I love @WeAreIvyPark’s new #IcyPark collection !!! ‘Davis posted on Instagram alongside photos taken professionally of the couple posing in designer clothes of the pop star.
Davis, 55, wore brown transparent pantyhose and crop top matching a chocolate jacket.
Genesis, 10, stood out in a fuchsia hooded sweatshirt and a matching knitted hat.
Both wore white capsule sneakers for the photos.
The How To Get Away With Murder star and her husband Julius Tennon adopted Gensis in 2011.
Family: The How To Get Away With Murder star, 55, and her husband Julius Tennon adopted Genesis in 2011 (photographed together in LA in August 2019)
Icy Park: Meanwhile, Beyoncé continues to post images of her new Ivy Park x Adidas collection on her social media feeds while promoting her winter-themed capsule
Curvy: in a picture shared on Tuesday, she did a pose while wearing a brown latex bodysuit with matching knee-length boots, a brown hat and oversized padded gloves
Promo: Icy Park arrived at selected stores on Saturday and the pop star, 39, remains his best commercial for him
Meanwhile, Beyoncé continues to post images of Icy Park on her social media feeds.
The collection fell over the weekend, but hitmaker Limonada was still its best commercial for winter-inspired clothes and shoes.
Her latest offer shows that she is modeling a brown latex jumpsuit that has been featured prominently in her social media posts.
In a photo from her photo shoot, she is seen reclining on a white bed wearing her bodysuit and a pair of white sneakers from the collection.
In another image, she combines the same body with boots above the knee combining with stiletto heels.
She adds a brown hat and giant padded gloves.
Advertising campaign: Queen B holds the court while doing some poses for the photos that give the feeling of a line of looks being prepared behind the scenes of a parade
Warm: it brings a touch of color to the capsule with a plush blue overcoat with the Adidas logo on the back
Versatile: she also has plenty of white in the collection, including corset and jumpsuit
Queen B holds the court while doing some poses for the photos that give the feeling of a line of looks being prepared behind the scenes of a parade.
In an effort to spice up her marketing momentum, some of her promotional ads also featured Hailey Bieber, Gucci Mane, Laverne Cox and even her daughter Blue Ivy – who she shares with Jay-Z.
Beyoncé founded the Ivy Park clothing line in 2016, which she manages and operates through her management company, Parkwood Entertainment.
Duo: Beyoncé’s daughter Blue stole the show last week when she appeared in a promotional tweet using a children’s version of her mother’s colorful ensemble