“The births of the babies could not be scheduled, they came unexpectedly,” she says. “Mothers had to carry the child inside for almost a year and then push them out painfully. When that didn’t work, doctors removed them surgically. You had to feed the baby with your own body and calm down the child to sleep. “
Now, your smart crib can automatically detect when your child is crying and calm him down on his own. Watching Snoo in action, I remembered when I tested it with my daughter. At the time, I was impressed by the amount of faith I was putting into a machine. It felt like I was delivering my newborn to our new god – technology. My daughter never found Snoo soothing, so we gave it up after a few weeks. But for Almada, and many other parents, it is a miracle: “She was tireless and always got it right. She was the perfect mother. And she was everywhere.”
More of a tone poem than a traditional narrative documentary, Commercial don’t have many answers. Instead, Almada is more interested in increasing our awareness of modern life. It features images of a furious ocean, a reminder of where we all came from. Soon after, we see a water treatment plant, which cleans the sewage so that we can have drinking water. Later, we see a mother breastfeeding her child – one of the most natural and pure acts that humans are capable of, but which is still possible thanks to the benefits of modern medicine and sanitation.
As a parent, it’s exciting to see more art reflecting my concerns about how my child is being influenced by technology. “It is in the satellites that orbit around us in space. In the web of fiber optic cables surrounding the earth. Everywhere, but out of sight, ”says Almada at the beginning of the film, describing his anxiety about the technological“ mother ”controlling his children’s lives. “She and I are in a battle for my children’s affection. Will they love you more, will they love your perfection more than my imperfection? “