During a Analyst event today, Twitter has revealed at least part of the paid subscription service it has been working on for some time. It’s called “Super Follow” and will allow users to get exclusive content, offers and access to the community for creators for $ 4.99 / month. Other announcements include testing a new groups feature, “Safe Mode”, company growth goals, and more.
Today’s most interesting ad could be the new “Super Follow” feature, which will give creators an opportunity and more the ability to monetize their audience directly on Twitter. It will compete with existing services like Patreon and OnlyFans.
Twitter shared several images of the new feature on its Analyst Day. The benefits will include “supporter badge, newsletters for subscribers only, exclusive content, offers and discounts, access to the community”.
Super Follow subscriptions will cost $ 4.99 / month with the option to “Cancel at any time”.
Noticed by information Alex Heath, a major shift beyond the wide range of creators, public figures, companies and more that would likely use Super Follow is that reporters who use the feature to charge for content can significantly impact publications around the world.
The event also gave a preview of a new group resource that Twitter will start testing:
Identified by The Verge, Twitter also shared that it is working on a new “Safe Mode” that will automatically block and silence accounts that are abusing its rules.
Today included the announcement of some new goals that Twitter hopes to achieve by 2023. These include the goal of “at least doubling total annual revenue from $ 3.7 billion in 2020 to $ 7.5 billion or more in 2023. “, reach” 315 million or more mDAU in Q4 2023. ”
We haven’t heard any concrete details about when Twitter is going to launch these new features, but recently it has increased signings to what we now know is the Super Follow feature.
Check out more about Twitter Analyst Day on its Investor Relations page and this hashtag.
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