Sources told Charlie Gasparino of FOX Business that investors continue to question Twitter and Facebook’s decision to ban Trump and allies from the platforms.
Twitter announced on Tuesday that it had acquired the Revue email newsletter service.
In a blog post, the social media giant said the move aimed to make the platform better for writers and publishers.
“Twitter is where people go to see and talk about what’s going on in the world. It’s where writers, experts and curators – from individual creators to journalists and editors themselves – go to share their written work, start meaningful conversations and build loyal followers, “said Mike Park, vice president of products for Twitter editors and product leader Kayvon Beykpour, wrote in the post.
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“These long-standing content writers and curators are a valuable part of the conversation and it’s critical that we offer new ways for them to create and share their content and, most importantly, help them grow and connect better with their audience,” he continued. the post.
To boost its efforts, Twitter acquired Revue to “speed up” its own work and help inform users while “giving all types of writers a way to monetize their audience”.
The technology company noted that it is “uniquely positioned” to help organizations and individuals increase their readership and that it intends to do this seamlessly from Twitter, using a “durable incentive model” through paid newsletters .
Write a newsletter quickly and easily on Revue. Drag links, videos and tweets to the problem. (Credit: Twitter)
Twitter has also pledged to continue developing audience-based monetization tactics in the future, although they would start offering free Revue Pro features to all accounts and would reduce the newsletter fee paid to just 5% off. Revue typically takes a 6% cut, according to Axios.
For example, Twitter will be “expanding” the Revue team – hiring in areas such as design, research, engineering and data science.
In a topic on the social media platform, Park wrote that Twitter would develop a private beta to make it easier for organizations and writers who “need more control” and ensured that writers would own their subscriber lists.
“Twitter is where writers and editors have built a loyal following,” he wrote. “We believe this is where they can increase their readership on a much larger scale and connect with readers more seamlessly than anywhere else.”
“We will continue to invest in Revue as a standalone service, increasing the team to improve the ways that writers share news and knowledge, build their audience and get paid for their work,” added Park.
Magazine – a competitor to the popular SubStack and its users, who used to share their links on Twitter – tweeted about the change on Tuesday.
“Twitter people are an incredible partner who believe in and contribute to our mission and vision. Thanks to them, we can invest more, build faster and serve you better, ”said Revue.
Founded in 2015 in the Netherlands, Revue has six employees, according to The New York Times. The paid version of their service allows editors to send their newsletters to up to 40,000 readers.
The Times reported on Tuesday that, for the past two months, Twitter has taken steps to develop alternative sources of revenue and that it discussed the purchase of Substack in November – although founder Hamish McKenzie tweeted, “It won’t happen.”
However, the deal with Twitter marks a shift to long-term content and a window into the site’s future.
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The announcement came just a day after Twitter launched its pilot program “Birdwatch”, a controversial feature that allows users to add annotations to tweets they believe are fake, in an attempt to “add context” to other users.
In November 2020, the website released “Fleets” – sharing stories similar to what is already available on Instagram and Snapchat – and expanded the maximum number of characters by tweet in 2017. In 2016, Twitter removed photos and links from its character count.