Trump eyeing Parscale platform for launch on social media

  • Trump can use the Parscale platform for social media efforts, say two Republicans close to the former president.
  • Trump has been sparking his new social media effort.
  • Parscale returned to Trump’s orbit earlier this year.
  • See more stories on the Insider business page.

Former Donald Trump campaign manager Brad Parscale is building a technology platform that the former president is looking for for his newly announced social media service, according to Republicans close to the former president.

Parscale, who was detained by Florida police last October after his wife said he was drunk and suicidal, has been working on his project in recent months, said three Republicans close to Trump who are familiar with the plans.

“It’s not just about creating an app, it’s actually creating the entire platform,” said one of the Republicans familiar with Parscale’s efforts.

Trump’s advisers frequently clashed during the president’s candidacy for re-election over Parscale’s role in the campaign. But even detractors praised his skills in digital media and technology, including an extensive campaign app he built for the 2020 season at the White House.

Parscale has been using the same model to develop his new platform, on which two Republicans close to the former president said they expected Trump to count on his new, often-touted social media operation.

But another Republican close to the president said it was doubtful that Trump would use the Parscale platform. “I’m not sure what [social media] plan, but I’m sure it doesn’t involve Brad, “said the GOP source.

Donald Trump on the phone

Former President Donald Trump has been banned from Twitter, Facebook and other social media sites.

Jabin Botsford / The Washington Post by Getty Images


From Twitter Trump to Trump Twitter

Trump and his senior consultant, Jason Miller, have been provoking the idea of ​​a new Trump media platform as a response to Twitter, Facebook, Instagram and other social media banning him from his services.

The litany of misinformation related to the elections and the role of the ex-president in the January 6 attack on the Capitol led social media companies to ban Trump during his final days at the White House.

“If you take a look at what happened in the last period of time, we are sending out announcements (to the press), they are being captured much better than any tweet,” Trump said in a podcast with veteran Republican agent and Fox A commentator news Lisa Boothe launched Monday.

“I’m doing things that have to do with launching our own platform, which you will hear about soon,” added Trump.

The new social media platform Trump may be on the air in the next two to three months, Miller told Fox News on Sunday.

Behind the scenes, Parscale is building a new political campaign program dubbed “Nucleus”, which the former president already uses to publicize his tweet-like statements by e-mail. Trump considered the new e-mailed statements more “elegant” than his previous tweets, in his interview with Boothe.

Read more: MAGA’s top lieutenants increase their control over the Republicans’ gold plate – an endorsement by Trump – triggering an infighting

As soon as the “Nucleus” is completed, Parscale plans to hire more Republican politicians, according to a Republican familiar with his plans.

It is not immediately clear whether Trump or Miller were referring to Parscale’s continued effort, or whether they plan to find a different company or developer to create a new social media platform using Parscale’s infrastructure.

Insider first reported on Parscale’s return to Trump’s orbit last month, after several months as an outcast after his resignation in July as Trump’s campaign manager.

Trump was furious with Parscale throughout 2020, blaming his then campaign manager for diminishing public support amid the COVID-19 pandemic and also accusing him of spending his campaign money badly.

When contacted by Insider on Monday, Parscale declined to say whether Trump was using his platform. Miller did not respond to a request for comment on Monday.

Finding Trump a viable platform

In particular, Trump’s advisers say the ban on the former Twitter president was good for rebuilding his image and also keeping him focused.

But publicly, the Trump team cited the prohibitions as the main examples of liberals promoting a “culture of cancellation” across the country. Republicans and conservatives have widely accused technology companies, from Amazon to Google, of conspiring with Democrats to stifle their message.

Leading technology companies, and others, have regularly noted that demonstrable lies from Trump and others – including the false claim that Trump won the 2020 election – inspired hundreds of Trump supporters to break into the Capitol in a failed attempt, but violent to overturn the election results.

Read more: Republican Party officials made a mysterious $ 36,000 payment in February to private investigators who advertise the use of surveillance drones and hidden cameras

Trump is considering whether to run for president again in 2024 and, in the meantime, has acted as a creator of party kings.

But if he wants to run again, he will have to recreate his previously prolific Twitter presence, Trump’s longtime confidant Roger Stone told Insider last month.

“You have to solve the problem of censoring mass communications before any Republican candidate is viable in the races for Congress or in 2022 or in the presidential race in 2024,” said Stone.

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