Coca-Cola is launching a brand of caustic soda. Lauren Simonetti from FOX Business with more.
The Coca-Cola Company’s Topo Chico brand of caustic soda has finally unveiled its full line of flavors.
The news of the four flavors comes straight from the Molson Coors Beverage Company, which signed an exclusive production contract with the soft drink giant in September.
Topo Chico Hard Seltzer is due to hit stores on Monday, March 29, and will arrive in exotic pineapple, strawberry guava, spicy lemon and tropical mango flavors, according to a statement released Thursday.
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Last month, the Twitter account for Topo Chico Hard Seltzer Mexico tweeted the brand’s spicy lemon-lime flavor as a drink that has “a touch of alcohol and a light fruity flavor” in Spanish.
The Coca-Cola Company’s Topo Chico brand of caustic soda has finally unveiled its full line of flavors. (Top Chico Hard Seltzer)
“We are seeing an incredible thrill for the launch of Topo Chico Hard Seltzer with drinkers and retailers,” said Matt Escalante, senior director of Seltzers at Molson Coors, in a statement. “Topo Chico Hard Seltzer is a modern version of soft drink that brings an entirely new character to the hot red hot water category.”
Topo Chico Hard Seltzer is made with Topo Chico Mineral Water, a purified gas water company that has been supplying and bottling its water in Monterrey, Mexico, since 1895.
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The drink is combined with “natural flavors” and has an alcohol content of 4.7% by volume. Customers will be able to buy 16 and 24 ounce cans with 100 or 200 calories and 2 or 4 grams of sugars, according to nutritional information listed on their website.
Molson Coors says 12 packages will also be sold in retail stores across the country.
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The new beverage line will be available for the first time in nine U.S. states, including Arizona, California, Colorado, Georgia, Florida, New Mexico, Oklahoma, Oregon and Texas, and six North American cities, including Boston, Chicago, New York, Northern New Jersey, Seattle, Washington, the District of Columbia and Vancouver.
| Ticker | Safety | Last | Change | Change % |
|---|---|---|---|---|
| COK | n / a | n / a | n / a | n / a |
| TOUCH | MOLSON COORS BREWING CO. | 49.23 | +0.61 | + 1.25% |
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Strong Seltzer has been a growing market in recent years, as more drinkers are choosing to cut calories.
In 2019, the size of the global lye market was valued at $ 4.4 billion, according to Grand View Research, Inc. – a market research and analysis company.
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The group published a report in July that projects that the global caustic soda market will grow at a compound annual growth rate of 16.2% over the next six years. Demand for hard seltzer has increased particularly in “developed economies”, including the United States, Australia, South Korea and more, reported Grand View Research.