Amid the coronavirus pandemic, more Americans are spending more time online in search of love.
Dating apps like Tinder, Bumble and Hinge saw an increase in the number of users and time spent online in the past year. Overall, eight of the largest dating apps in the U.S. saw a 12.6% year-on-year increase in monthly active users in the last quarter of 2020, the biggest jump in nearly two years, according to the Apptopia data tracker.
Match Group Inc., which operates five of the largest dating apps, has seen huge gains in its Hinge app, which emphasizes long-term relationships; Tinder, the biggest dating app; and Match, the company’s eponymous app.
The growing interest in dating apps is leading to more downloads and more time spent on them. In all, downloads for the eight apps increased 7.4% year on year in the fourth quarter; in comparison, downloads in the fourth quarter of 2019 decreased by 8.5% year on year.
Meanwhile, time spent on applications increased 13.4% in the fourth quarter, from 4.1% in the previous year.