Timothée Chalamet plays Edgar Scissorhands and Winona Ryder reprises her Edward Scissor Hands his mother’s role in a Cadillac Super Bowl commercial that revisits Tim Burton’s 1990 cult film.
In the ad, Chalamet’s Scissorhands – the son of Ryder and Johnny Depp’s characters, the last of whom does not appear in the commercial – goes through life as a dark outcast, punching and cutting things as he walks around town like his father did 30 years earlier.
After finding a way to escape through a VR driving game, Ryder presents his son with a Cadillac Lyriq, which has an autonomous driving mode, thus keeping his scissor hands away from the steering wheel.
“Edward Scissor Hands it was a movie that I loved growing up and the opportunity to enter this world was a dream come true, ”said Chalamet of the ad in an interview with Vogue. “I was also excited about LYRIQ’s emphasis on environmental sustainability and reducing the use of fossil fuel-dependent cars. It looked like the perfect combination of legacy with a look to the future. “
The Edward Scissor Hands tribute continues Super Bowl tradition of brands revisiting beloved films for their very expensive ads: in the last decade, Super Bowl ads have revisited Groundhog Day, Ferris Bueller’s Day Off, Home Alone, The Big Lebowski, and more recently, Wayne’s World. Other announcements this year include an announcement by Bruce Springsteen Jeep, a new collaboration by David Fincher / Atticus Ross and other music-related appearances.