The roadmap for Edward Scissor Hands describes Tim Burton’s titular creation as a thin, pale-faced young man with hair “cut wildly” and “eyes so big [that] they look like two huge, unfathomable pools. Of course, that role was originally played by Johnny Depp in the 1990 cult classic, but the description could easily fit Timothée Chalamet.
A new Cadillac ad featuring the Call me by your name star imagines what life would be like in 2021 for Edward’s son Edgar, who inherited his father’s scissorhands and all the headaches that come with them. Unable to finish simple tasks like riding a bus or catching a football without causing damage, Edgar’s frustrations begin to affect him and his mother Kim Boggs (Winona Ryder, reprising her role in the film). With the help of Cadillac LYRIQ’s hands-free steering technology, Edgar is finally able to sit behind the wheel.
A longtime Burton fanatic, Chalamet seized the chance to revisit one of the director’s most beloved cinematic universes. Aired during the fourth quarter of tonight’s Super Bowl LV, the 90-second commercial shows the Oscar-nominated actor creating a complete emotional arc for his character, complete with a patchwork leather suit modeled after Colleen Atwood’s original designs. In an exclusive interview with Vogue, Chalamet shared his thoughts on the partnership with Cadillac for the project, addressing Edgar’s role and getting “Darling of America” to play his mother.
How did you react when Cadillac approached you about a tribute to Edward Scissor Hands in your new Super Bowl spot?