Tim Burton Lauds Timothée Chalamet’s Super Bowl Ad ‘Edgar Scissorhands’

Tim Burton Lauds Timothée Chalamet’s Super Bowl Ad ‘Edgar Scissorhands’

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Horror director Tim Burton said he was happy to see his 1990 film “Edward Scissorhands” revived in the Super Bowl ad with Timothée Chalamet that aired on Sunday.

“It’s rare when a job you are proud of continues to live and evolve over time, even after 30 years,” Burton told the LA Times. “I’m happy to see Edgar dealing with the new world!”

In the commercial that appeared during the fourth quarter of the Super Bowl, we see Winona Ryder’s character, Kim Boggs (from the original film), as a loving mother to Edgar Scissorhands, her son and Edward. The family lives in a pink house that is almost a replica of their original suburban home, complete with a duck-shaped topiary bush in the front yard.

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Kim opens the commercial saying: “this is the story of a boy with scissors in place of his hands … No, not that one”.

We don’t actually see Edward Scissorhands on the spot, but the influence of the character Johnny Depp is still there. His son looks like him, from his slender shape and curly black hair (and, of course, his scissor fingers). The internet was quick to aim that Chalamet was skillfully cast for the brief appearance. A costumed photo that Chalamet posted on his Instagram on Saturday to provoke the site received more than 3.5 million likes.

“‘Edward Scissorhands’ was a film that I loved growing up, and the opportunity to enter that world was a dream come true,” Chalamet told Vogue.

Throughout the film, Chalamet shows us Edgar trying to do normal teenage things – but, just like in the original film, he finds it difficult to catch a football on the court or work on a sandwich counter when you have blades in place of your hands. While he can expertly cut a pineapple for his mother over breakfast, Edgar finds that taking the bus to school is difficult and ends up cutting the stop request rope in half.

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After a series of unsuccessful attempts at adaptation, Edgar finds a virtual reality headset, starts playing a driving game that looks like a low-budget “Forza” and falls in love. Kim then buys a Cadillac with hands-free steering for Edgar, so he can get around without puncturing the steering wheel. Predictably, he is delighted.

“Edgar left for the sunset. But don’t worry, he still gets home in time for dinner – occasionally, ”Kim says at the end of the ad.

Ryder told Vanity Fair that she was excited to return to the role of Kim Boggs, even if it was only for a minute and a half. Ryder said that seeing Chalamet in costume for the first time “was quite a moment and very surreal”.

“I was really impressed with him and everyone’s work creating the character,” said Ryder of Chalamet. “He’s such a handsome guy, so talented, so incredibly kind and unique. Really the perfect person to embody this character ”by Edgar Hands of Scissors.

Check out the full video and some reactions on social networks to the casting of Chalamet and Ryder below.

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