The event will raise funds for small businesses and will also feature Brittany Howard, Christina Aguilera, Eric Church, HER, Luke Bryan and Miley Cyrus.
Verizon has big plans after the Super Bowl on February 7. The company defined Great show for small businesses, a live event organized by Tiffany Haddish and featuring performances by Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, HER, Jazmine Sullivan, Luke Bryan and Miley Cyrus.
Curated and produced by Roc Nation, the program will also highlight small businesses as part of Verizon’s multi-year commitment to help one million small business owners recover and thrive in the digital economy by 2030. Verizon is also committing $ 10 millions with small business support through the non-profit Local Initiatives Support Corporation (LISC), with a focus on business owners in historically underserved communities.
Great show for small businesses starts at 11pm EST and can be viewed on Yahoo, Fios, @Verizon on Twitter, Twitch, YouTube and TikTok, as well as on BET, CBS Sports Network, CMT, MTV2 and MTV Live. iHeart and Sirius will also stream the production.
In a statement, Keys said she was excited to partner with Verizon to bring good music to a significant cause. “Small businesses are so important and we need to do everything we can to keep them alive; our communities cannot recover without them ”.
Diego Scott, CMO at Verizon, added: “When we launched Pay It Forward Live, the weekly entertainment series that supported small businesses last March, we had no idea that the need for help would still be so critical almost a year later. We worked magic by collaborating with the entertainment industry and mobilizing the public, impacting thousands of businesses. We are doing it again, in an even bigger way, with the Great show for small businesses, bringing people together after the Super Bowl LV to help the small businesses that are the heart of the American economy. “