Grape-Nuts should be “totally back” on the shelves in the spring, she said.
From 2015 to 2019, the U.S. ready-to-eat cereal market fell between one and two percent per year, according to data from Euromonitor International. From 2019 to 2020, the market grew by almost 20%, to about $ 10.6 billion.
The shortage of Grape-Nuts occurs when demand for consumer goods puts pressure on supply chains, leading to shortages.
That said, people who can’t get enough of nuts can breathe easy. Fans can rest assured that “we have absolutely no plans to discontinue Grape-Nuts,” said DeRock.
The cereal has been around since 1897, when it was developed by the founder CW Post, according to the Grape-Nuts website. It is made with wheat and barley, but without grapes or nuts. Post also makes Honey Bunches of Oats, Pebbles and Raisin Bran, among other cereals.
A message on Grape-Nuts websites begs anxious customers to be patient.
“Know that our team members are working hard every day to safely produce and ship products to our consumers during this unique period,” says the document. “We look forward to our [Grape-Nuts] will be available again at your favorite retailer in the coming months. ”