In the past, many viewers watched the Super Bowl not only for athletics and the thrill of football, but also to enjoy the spectacle of commercials that aired during one of the most popular sporting events in the United States.
Now, those who follow the Super Bowl can also add memes to the evening’s entertainment.
On Sunday night, amid a series of commercials and a performance by singer The Weeknd at break, many memes flooded social media.
Whether it was Twitter going crazy with 3D Doritos nostalgia or getting sick of The Weeknd’s performance, there was a lot of laughter online.
Here is our summary of the best memes from the Super Bowl LV.
Oatly CEO and that bizarre commercial
Commercials are often food for memes and there is no better time for memes than during the Super Bowl.
One that caught the attention of social media introduced Oatly CEO Toni Petersson, singing in a field about the company’s oat milk product. The bizarre song, which Petersson wrote himself, according to Adweek, had the lyrics: “It’s like milk. Made for humans. Wow.”
Immediately, the commercial started to become a trend on social media with people saying they never wanted to buy Oatly again because of the ridiculous ad.
“The CEO of oatly is now my sworn enemy”, tweeted writer Marissa Kabas.
“This commercial was so bad that I will never buy oat milk”, tweeted Joseph P. Huber, community strategist at Social Sprout, a social media software company.
Comedian Caleb Hearon tweeted that he wasn’t sure how the commercial came to be, but regardless, he was not satisfied.
“Either they forced the CEO of oats to do that or he wanted to and neither will make me happy,” Hearon tweeted.
Drake State Farm Commercial
Another commercial that captivated the internet was a State Farm commercial featuring rapper Drake as a replacement for the insurer’s face, “Jake From State Farm”.
While the good-natured commercial, which also featured cameos from actor Paul Rudd and Green Bay Packers quarterback Aaron Rodgers, seemed generally well received, many took the ad as an opportunity to dive in and praise Drake, who seemed visibly strong on the spot .
“Hahahaha, I swear the first words came out of my mouth ‘DRAKESWOLE ISN’T HIM !!?!?'” tweeted user Hana Williams.
“Drake really delayed his album to do a State Farm commercial,” tweeted user @Three_Cone.
“Nothing has been the same since @Drake From @StateFarm fell, ”tweeted Republic Records, Drake’s record company, along with a photo of Drake from the commercial photoshopped on the cover of an album.
Others said the commercial was now one of Drake’s biggest hits.
“State Farm drake is already platinum,” tweeted CNN correspondent Omar Jimenez.
MSNBC’s Stephanie Ruhle crowned the commercial as the best of the night.
“@Drake from @StateFarm really won tonight for me, ”Ruhle tweeted.
Weeknd break performance
Without a doubt, the most memorable moments of the night came from The Weeknd’s performance at halftime.
The Weeknd, whose real name is Abel Makkonen Tesfaye, presented a medley of his hits, including “Blinding Lights”, “Can’t Feel My Face” and “The Hills”, in front of a series of robot-like choir singers .
At one point during the performance, The Weeknd entered what appeared to be a golden corridor and looked like he was filming himself as he confusedly crossed the corridor. Quickly, social media seized a 3-second clip of The Weeknd walking down the golden corridor, the camera shaking as the singer feigned disorientation.
“Me trying to follow the hostess over to my table at the Cheesecake Factory,” wrote Conor Ryan, editor of the Boston Sports Journal. Shortly after 9 pm on Sunday, Ryan’s tweet had 49,000 likes and that number was growing rapidly.
Emily C. Singer, an American Independent reporter, tweeted that the 3-second clip reminded her of a very familiar feeling.
“When you lose your phone at home and it’s on silent,” wrote Singer.
Others joked that The Weeknd’s support dancers, who wore what appeared to be a medical wrapper on their face, looked like an image of SpongeBob, in which the character wears underwear on his head.
While the short clip was being turned into countless memes and some were joking about the appearances of the supporting dancers, others referred to the 2019 film “Uncut Gems”, which included a special appearance by The Weeknd.
“Oh, the guy with the uncut jewelry,” tweeted New York Times reporter Astead Herndon when the performance started.
New York Times reporter Dave Itzkoff tweeted an image from the film, in which The Weeknd kicks Adam Sandler’s character out of a club, and added: “I can’t believe they wouldn’t let Sandler in on it.”
Some took pictures of the presentation, choosing moments that seemed to show the confused blur of the camera and compared it to what happens when children pick up a smartphone.
“Children running the second they pick up their phone,” tweeted writer Jasmine Watkins. Others shared images that their children accidentally took of themselves in response to Watkins, proving how similar the two images looked.