The Weeknd stars in the new national TV ad for Pepsi’s Super Bowl LV Halftime Show, while his Billboard Hot 100 number one song “Blinding Lights” brings thunder.
The one-minute clip shows people from all walks of life humming, singing and dancing along with their mega-smash hit, including a security guard outside the Raymond James Stadium in Tampa, Florida, who almost forgets the show’s artist. interval. The R&B superstar arrives at the gate in a vintage convertible and smiles at the concerned guard before he finally lets him in.
It is not surprising that the “Blinding Lights” footprint almost blinded anyone from seeing The Weeknd itself, as the song was crowned Advertising panelsong number 1 on the list of the best 100 of 2020. The single broke the record for most weeks spent at the top Advertising panelRadio Songs radio stop of all formats after registering 19 weeks in the first place. “Blinding Lights” also broke the record for many weeks between the top five (34 weeks) and the top 10 (43) of the top 100.