The Super Bowl commercials for The Cure Auto Insurance are one of those ads that are likely to be dismissed instantly – even by people who have never heard of the company before.
The premise is simple and stupid. A woman (who doesn’t even have a name) brings an idiot named Tommy to her boss’s office to explain that Tommy brought her into his office and “got his opinion” – except that the opinion is said in a way you can say which is meant to be a placeholder for something you should never show your co-workers.
In case you didn’t understand the terrible joke, Tommy then says “she liked it” and boasts “a really big opinion”.
Their boss, Mrs. Davis, tells Tommy that nobody in the office “wants” his opinion. Tommy then repeats the joke again, recalling a happy hour incident where Mrs. Davis “begged” for her opinion.
It is a really boring joke and it seems made just to arouse anger (what, mission accomplished).
Twitter user Brian McGuinness nailed it, criticizing Cure Auto Insurance for trying to joke about the #MeToo era.
“What if we made sexual harassment in the workplace funny !?” Damn, Cure Auto Insurance. Read the room.February 8, 2021
@vard_the_viking was rightly upset to watch that ad while his parents were in the room.
I’m relaxing with my parents watching the Super Bowl and the healing auto insurance commercial coming up. how was it approved bruhFebruary 8, 2021
One of the best comments about the ad came from @jamesbdwyer, who mentioned comedian Louis CK, whose sexual misconduct with coworkers became public and was extremely close to the content of the ad.
Further proof of how bad the ad is came from Twitter, using @katologic, who was furious despite savoring his favorite cheese.
Did everyone see that Cure auto insurance commercial or was it directed at me just to make me feel … angry? and I’m eating my favorite cheese #plannerbowlFebruary 8, 2021