The Sunset Boulevard Celebrity Hangout The Standard hotel in West Hollywood is scheduled to close on Friday, ending a 22-year race as the venue for numerous Hollywood parties.
The site, formerly owned by hotelier Andre Balazs, who also owns neighboring Chateau Marmont, was opened in 1999 with financial support from Leonardo DiCaprio, Cameron Diaz and Benicio del Toro, among others. The roots of the website’s showbiz were reflected in its interiors, originally created by the set designer Shawn Hausman.
“It is with a heavy heart that we should announce the closure of The Standard, Hollywood, which will close its doors indefinitely on Friday, January 22,” said a post on the company’s website. “Despite 22 years of unconditional love for our hotel, our guests, our staff and our community, the hotel has been unable to prevent a significant increase in its rent, which makes it impossible to operate the property.”
The post continued, “I live with personality and personalities, and against the backdrop of countless legendary tales, Hollywood was the birthplace of The Standard’s culture. It came to life through its timeless design, live music performances at Desert Nights, blue Astroturf pool scene, live art at ‘The Box’ and the many hazy night nights in our nightclub incarnations: Purple Lounge, Mmhmmm and Giorgio’s . While there are and are more Standard hotels, there will never be another Standard, Hollywood. And while it is painful to say goodbye, we know that the community we inspire will live. Thanks for everything. We are forever grateful. “
Balazs sold its stake in the property and its manager in 2017. There were five hotels called The Standard in the United States, including locations in Hollywood, downtown Los Angeles, Miami and two in New York. It is unclear whether the other locations were affected by the closure of the Sunset Strip.
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The hotel was known for its upside-down logo and its celebrity hideout, thanks to the numerous parties held there.
The Covid-19 pandemic has seriously damaged the hotel industry. The owner of the hotel, a property investment firm based in Spain, could not be reached immediately for comment on plans for the site.