Did you see any strange ads flashing on your screen right after the Super Bowl 55 halftime show and it disappeared before you could read it?
You were not the only one. It was a five-second Super Bowl ad from Reddit.
It was a card on which Reddit explained that the company could not buy a full seat in the Super Bowl.
“But we were inspired and decided to spend our entire marketing budget in 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can do just about anything when they come together around a common idea. “
Of course, this is a reference to how a Reddit group called r / wallstreetbets helped to raise the stock price, including GameStop and AMC.
“Powerful things happen when people come together around something they really care about,” concluded the copy. “And there is a place for that. It’s called Reddit. “
Quite an effective place, isn’t it?