global lifestyle brand for gamers, razer, led CES 2021 to launch hazelnut design – the most intelligent and socially friendly facial mask in the world. the smart mask, which is still a concept, aims to help improve the convenience of daily use and, at the same time, overcome common challenges of social interaction.
ever since the COVID-19 pandemic caught us by surprise, razer has been fighting proactively, converting its manufacturing facilities into certified medical masks. hazelnut design it is the natural evolution of this initiative, since it addresses not only the protective nature of the masks, but also the environmental issues of disposables, while valuing the characteristics of an individual multipurpose protective coating.
razer’s hazelnut design features a N95 medical grade respirator that uses removable and rechargeable active ventilators and smart capsules that regulate airflow for optimal breathability. its highly efficient bacterial filtration (BFE) capsules filter at least 95% of airborne particles and have high resistance to fluids. its clear and transparent design assists in social interaction, as those around you can see facial signs like a smile or a laugh and allow the hearing impaired to read their lips. the indoor lights are automatically activated in the dark, allowing users to express themselves clearly, regardless of lighting conditions.
in addition, as masks can also drown out voices, a new patent-pending razer VoiceAmp technology uses a built-in microphone and amplifier to enhance user speech for clear communication while remaining safe in social situations. the smart silicone-coated mask offers comfort with cooling and active air regulation, bringing fresh air and releasing CO2. the result is an airtight seal from its adjustable straps, allowing for custom sizes for a secure fit that avoids clogging the mouth. for extra user style and entertainment, users can activate two customizable RGB lighting zones on the razer chroma ™, which offer 16.8 million colors and a set of dynamic lighting effects.
‘razer recognizes uncertainty on the road ahead, so it is our duty to help protect members of our community and prepare them against invisible threats’ min-liang tan, co-founder and CEO of razer comments. ‘the hazelnut intelligent mask concept of the project aims to be functional, but comfortable and useful for interacting with the world, maintaining a sociable aesthetic.’
