Norcross, the former owner of the Sugar Hut nightclub in Brentwood, who participated heavily in the reality show “The Only Way Is Essex”, died on Thursday.
Essex Police said officers were called to an address in Bulphan, Essex, just before 3:15 pm local time.
“Unfortunately, a man inside was declared dead,” police said in a statement. “His death is not being treated as a suspect and a file will be prepared for the coroner.”
“The Only Way Is Essex”, or TOWIE, as it is widely known, has been on display since 2010.
Norcross’ son Kirk also appeared on the show between 2011 and 2013.
“Always a gentleman,” she wrote. “The memories of the first days of the sugar hut and the wonderful filming parties you organized will never be forgotten.”
Another TOWIE star, James Argent, sent his condolences on Twitter.
Norcross was active on Twitter and made his last post on Thursday morning.
Since then, the post has attracted a number of tributes.
Mario Falcone, who first appeared on the show in 2011, posted a broken-hearted emoji.