The Super Bowl commercials can be funny, epic, or starring Drake. While many of them are weird in the way things can be weird – like weird “Dilly Dilly” – few Super Bowl commercials are really weird.
This year’s Oatly Super Bowl commercial was really weird.
The plant-based milk company commercial featured its CEO, Toni Petersson, sitting at a keyboard in the middle of a field, singing a serious and out-of-tune song, whose lyrics are “Wow … no cow.”
That’s it. This is the entire commercial. Previously, we had a really weird commercial with Will Ferrell opening a beer in a field, but it was a local ad that only went viral after it went online after the Super Bowl.
Oatly paid a lot of money for it.
I think I love this commercial. I can also hate. I’m not sure.