The new Starbucks trial cup comes at an extra cost, but it’s worth it

The new Starbucks trial cup comes at an extra cost, but it’s worth it

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The program is part of Starbucks’ goal of making their cups more sustainable and will launch as a two-month trial in five Seattle stores. Customers at these stores will have the option of receiving their drinks in a glass that they can use again.
It works like this: customers will order their drinks in a reusable glass and will pay a refundable deposit of $ 1. When the customer finishes drinking, he returns the glass and receives a $ 1 refund credit, plus 10 bonus stars for the Starbucks (SBUX) Rewards account.

If customers take the cups home, they can also take advantage of Starbucks’ partnership with Ridwell, a company that will collect reusable cups at home. Each cup is then cleaned and sanitized and put back in rotation for another customer to use.

Starbucks has a new experimental reusable cup
This effort is just one of many attempts by the coffee chain to make their cups greener, which helps to boost the company’s promise to reduce its waste by 50% by 2030. For example, Starbucks recently redesigned its cold cup lids so it doesn’t require a straw.

The traditional hot disposable cups of the hammock are made of plastic and paper, so they are difficult to recycle. And while compostable cups can be a more environmentally friendly option, they need to be composted in an industrial facility. Therefore, reusable cups can be a more practical ecological choice, although this approach can be difficult to scale.

Starbucks launched a reusable cup test at London Gatwick Airport in 2019, a year after the company launched the NextGen Cup Challenge in collaboration with McDonald’s and other partners to rethink cup materials. Competitors, from amateurs to industrial design firms, submitted proposals for cups made from mushrooms, rice husks, water lilies, corn leaves and artificial spider silk.

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